Vorelli needed retention support that could match a premium lighting brand, longer-consideration purchases, and the need to keep email activity aligned with a more design-led customer journey.
Vorelli positions itself around luxury lighting, staircase chandeliers, and bespoke statement pieces for developers, designers, hotels, and premium residential projects. That makes the buying journey more considered than a standard retail brief and changes what good retention work needs to look like.
For a brand selling architectural statement pieces, the inbox has to do more than push quick promotions. Customers often need time, context, and repeated exposure to projects, product types, and brand cues before they are ready to move forward.
The work centred on giving retention a clearer model around launches, seasonal moments, and longer lifecycle follow-up rather than relying on undifferentiated campaigns. That helps the email channel support a premium sales journey without pulling the brand down into inbox noise.
Vorelli gained a more deliberate retention foundation for staying visible to the right customers over time. That matters because high-consideration categories rarely benefit from treating email as a blunt promotional tool.
Jack Jahan
Ramsdens
Dean Oldham
JulesB
Pascal Culverhouse
Electric Tobacconist
Harvey Langer
Chatleys
Marc Thacker
AMJ Watches
Marc Walker
Mel Dexter
Deluxe Media Walls
NXT Hardware
Active Clients
Annual Revenue For Our Clients
Years Average Partnership
