Electric Tobacconist needed a replatforming project that could support a high-volume vape and heated tobacco catalogue, preserve a clear customer journey, and give the business a more flexible trading foundation.
Electric Tobacconist is an established ecommerce business selling a broad range of vape and heated tobacco products, with public site messaging that highlights leading brands and more than two million orders shipped since 2013. That is the kind of trading context where platform flexibility matters because the storefront sits inside a busy operational machine.
Customers need clear routes into brands, device types, and replenishment products, often with convenience and speed playing a major role in the purchase decision. A stronger ecommerce structure helps that experience feel simpler while still supporting the scale of the catalogue behind it.
A replatforming brief like this is about giving the business a more adaptable ecommerce foundation for ongoing growth, merchandising, and operational fit. The goal is not just a visual refresh but a more dependable platform for the realities of live retail.
Electric Tobacconist gained a stronger ecommerce base for presenting products clearly and supporting ongoing trading activity. That matters when the site is central to repeat purchasing, brand navigation, and day-to-day commercial performance.
Pascal Culverhouse
Electric Tobacconist
Jack Jahan
Ramsdens
Dean Oldham
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Harvey Langer
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