Halliday Reeves needed a new Statamic site and SEO migration that could preserve visibility while reorganising a broad immigration service offer around clearer personal and business pathways.
Halliday Reeves leads with specialist immigration law and a long-standing reputation, so the public site has to do a lot of trust-building work immediately. The offer spans personal and business immigration, which means the content structure needs to help visitors identify the right route quickly.
Legal service sites become hard to navigate when everything is flattened into one list of matters. A Statamic rebuild gave the business a better way to organise service pages, supporting content, and conversion routes so that different audiences could move through the site with less friction.
Because the project included an SEO migration as well as a rebuild, the brief had to protect existing visibility while upgrading the content model. That combination matters on legal sites where service pages carry both trust weight and search value over time.
The new site gave Halliday Reeves a better foundation for service explanation, search-led discovery, and future content growth. That matters when the website is often the first serious touchpoint in an already stressful customer journey.
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Years Average Partnership
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