Home Flooring Store Website Migration

How Techquity helped Ramsdens Jewellery move beyond standard ecommerce platform limits with a bespoke ecommerce platform, SEO migration support, and long-term operational improvements.

Easy Bathrooms

How Techquity has supported Easy Bathrooms across a multi-year Aero ecommerce partnership covering migration, bespoke modules, integrations, trade, CRO, and site-builder tools.

Jules B Migration new

How Techquity helped Jules B replatform ecommerce, integrate core systems, and build a stronger operational foundation for growth.

Electric Tobacconist Replatform

How Techquity supported Electric Tobacconist with ecommerce replatforming around a high-volume vape catalogue, repeat purchasing, and a stronger trading foundation.

First4Magnets

How Techquity supported First4Magnets and Magnet Expert with a migration shaped around specialist product discovery, educational content, and a stronger ecommerce foundation.

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// Why Us

Why Techquity

The clearest overview of why established businesses choose to work with Techquity.

Developer-Led

How developer-led technical leadership changes delivery quality, communication, and decision-making.

Clients at the Core

How the studio keeps client needs at the centre of delivery and support.

Built Around Support

Why long-term support is treated as a core part of the work, not an add-on.

// How We Work

Our Approach

How Techquity scopes, designs, builds, supports, and improves work over time.

Design-Led Development

Why design and engineering decisions should strengthen each other from the start.

Long-Term Partnership

What ongoing partnership looks like when the work keeps evolving after launch.

Platforms

How Techquity works across Shopify, bespoke ecommerce, websites, and connected systems.

// Studio

Who We Are

A broader introduction to the studio, its shape, and the kind of work it takes on.

Team

Meet the people behind Techquity across design, development, SEO, and delivery.

Careers

Current opportunities to join the studio.

Ecommerce Support Choose the right tools to grow online sales. Bespoke Ecommerce Create a platform around your business. Shopify Go to market fast on Shopify. Replatforming Move platforms without avoidable disruption. Ongoing Support Keep improving after launch.

Ramsdens Replatform Jules B Migration new First4Magnets Electric Tobacconist Replatform Easy Bathrooms

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What Shopify Reviews Reveal About the Platform's Limits Why Shopify Often Operates Like a Payments Company First Aero vs Shopify new Best Aero Agencies new From Magento new

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Klaviyo Support Make Klaviyo a stronger channel. Audit Find what is holding the account back. Setup & Migration Move to Klaviyo on a cleaner foundation. Flows & Automation Build journeys around real customer behaviour. Shopify Retention Make Klaviyo work better on Shopify. Email & SMS Plan both channels with clearer roles.

Flightstore Retention new Vorelli Email Support Big Fish Email Strategy new

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Why Retention Strategy Should Start With Customer Listening Klaviyo vs Attentive new Klaviyo vs Listrak new Klaviyo vs Postscript new Klaviyo vs SFMC new

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SEO Services Results-led organic growth. eCommerce SEO Push ecommerce SEO harder. Shopify SEO Grow Shopify through stronger SEO. Technical SEO Build a search-ready foundation. SEO Migration Protect rankings through change. AI SEO Adapt SEO for AI discovery.

Ramsdens Replatform Jules B Migration new Easy Bathrooms Flightstore Retention new Ironmongery SEO Support

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Why CRO and A/B Testing Need a Real Hypothesis Best SEO Agencies new Category Page Strategy new eCommerce SEO Shopify SEO Redesigns

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Website Design Plan and build websites properly. Branding & Positioning Sharpen how the business lands. Statamic Websites Structured sites with stronger control. WordPress Websites Flexible builds with familiar editing. Website Redesigns Rework the site around clearer goals.

Ramsdens For Cash Bespoke Website Development Deluxe Media Walls MDD Group Luna Studio Chapman & Carter

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Agency Websites new Best Statamic Agencies new Content Model Decisions new Homepage Priorities new Brand Before Redesign new

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Software Development Plan software around process, data, and workflow. Bespoke Software Build around the way the business actually works. Customer Portals Give customers a clearer route through account and service tasks. Internal Tools Reduce workflow friction and improve team visibility. Analytics Tools Turn reporting into a clearer operational layer. Integrations Connect software, data, and upstream systems properly.

Easy Bathrooms EMG Portal new Site Monitor Analytics Tool Client Portal

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The Dangers of Vibe Coding Business-Critical Software Best Software Agencies new Portal Scope new Internal Software Briefs new Custom Reporting new

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Ecommerce Projects Replatforming, bespoke ecommerce, integrations, and long-term support. Website Projects Service-site builds, CMS migrations, redesigns, and clearer positioning. Software Projects Portals, workflow systems, reporting tools, and operational software. SEO Projects Technical SEO, migration support, ecommerce visibility, and search growth. Klaviyo Projects Retention strategy, flows, campaigns, and lifecycle support.

Ramsdens Replatform How Techquity helped Ramsdens Jewellery move beyond standard ecommerce platform limits with a bespoke ecommerce platform, SEO migration support, and long-term operational improvements. Easy Bathrooms How Techquity has supported Easy Bathrooms across a multi-year Aero ecommerce partnership covering migration, bespoke modules, integrations, trade, CRO, and site-builder tools. Jules B Migration new How Techquity helped Jules B replatform ecommerce, integrate core systems, and build a stronger operational foundation for growth. Electric Tobacconist Replatform How Techquity supported Electric Tobacconist with ecommerce replatforming around a high-volume vape catalogue, repeat purchasing, and a stronger trading foundation. First4Magnets How Techquity supported First4Magnets and Magnet Expert with a migration shaped around specialist product discovery, educational content, and a stronger ecommerce foundation.

View all projects

Why Techquity The clearest overview of why established businesses choose to work with Techquity. Developer-Led How developer-led technical leadership changes delivery quality, communication, and decision-making. Clients at the Core How the studio keeps client needs at the centre of delivery and support. Built Around Support Why long-term support is treated as a core part of the work, not an add-on.

Our Approach How Techquity scopes, designs, builds, supports, and improves work over time. Design-Led Development Why design and engineering decisions should strengthen each other from the start. Long-Term Partnership What ongoing partnership looks like when the work keeps evolving after launch. Platforms How Techquity works across Shopify, bespoke ecommerce, websites, and connected systems.

Who We Are A broader introduction to the studio, its shape, and the kind of work it takes on. Team Meet the people behind Techquity across design, development, SEO, and delivery. Careers Current opportunities to join the studio.

Home Flooring Store needed a migration that could support a broad flooring catalogue, keep category discovery clear across different product types, and make price-led reassurance easy to understand.

// Live Site

www.thehomeflooringstore.co.uk

// Services

Ecommerce CRO

Client Overview

A flooring retailer built around category breadth and practical buying signals

The Home Flooring Store spans carpets, vinyl, laminate, artificial grass, and rigid-core products, which means the site has to support several very different shopping intents. The public messaging also leans on price promise and straightforward reassurance, so clarity matters commercially from the outset.

Category Structure

Visitors needed cleaner routes into the right flooring type

A broad home-improvement catalogue becomes hard to shop when categories, accessories, and supporting decisions are not organised well enough. A stronger site structure helps customers move more quickly from general browsing into the specific product route that fits the room, style, and budget they have in mind.

Migration Focus

The move needed to improve the foundation without disrupting the store logic

A migration brief in this category is about giving the business a better ecommerce base for browsing, pricing communication, and ongoing trading rather than simply refreshing the look of the site. The core job is to make the path to purchase easier to follow.

Why It Mattered

Big home catalogues convert better when customers can narrow the choice with less effort

The Home Flooring Store gained a clearer digital foundation for category discovery and a site better aligned to how customers actually shop the range. That matters in a decision-heavy category where too much friction quickly turns into lost demand.

// Client Perspective

What clients say about working with Techquity

“Working with Techquity as our trusted website partner has helped our business achieve its strategic online objectives. The partnership we have with Techquity is built on trust and working with a local company has enabled a close knit working relationship which has, in turn, accelerated the results we have achieved acr...

Jack Jahan

Ramsdens

Partnering with Techquity has transformed our online presence. Faced with limitations from our previous platform, we needed a bespoke ecommerce solution that could evolve with our growth plans. The integration of the Aero platform with our existing systems and custom modules have streamlined our operations and boosted...

Dean Oldham

JulesB

“Very happy with the end result and our new customer conversion rate uplift is way beyond what we were hoping for for an established business. In many ways, our opinion is less important than that of our prospective new customers’ opinion and the proof is there for all to see. Our new customers love our website".

Pascal Culverhouse

Electric Tobacconist

Great working with Techquity — professional, responsive, and easy to deal with. They are genuinely interested in helping us improve our online presence. From day one, they’ve taken the time to understand what we need and have supported us every step of the way. We appreciate the effort they put in and look forward to b...

Harvey Langer

Chatleys

Jack Jahan

Ramsdens

Dean Oldham

JulesB

Pascal Culverhouse

Electric Tobacconist

Harvey Langer

Chatleys

Thank you Techquity. It is hard to find developer’s and IT specialists who are hard working and honest. I have been in the e-commerce industry for 14 years and I am yet to find a better company to work with. Their partner platform AERO is user friendly and adaptable. Their knowledge for all other platforms is exemplary...

Marc Thacker

AMJ Watches

Couldn’t recommend Techquity enough. I absolutely love my website and I’m so pleased with how it turned out. The team were great to work with, really easy to communicate with, and brought the whole vision to life better than I expected. The finished website looks fantastic and feels like a real step up for my business.

Marc Walker

We have been with Techquity for four years now and have consistently found them to be knowledgeable and responsive.

Mel Dexter

Deluxe Media Walls

Working with Callum and the team at Techquity was simple, seamless and easy. Nothing was too much trouble and helped me answer any questions or ideas I had. The site works great and has helped us offer our customers a far better experience shopping with us. Highly recommended ❤️

NXT Hardware